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Based in Sweden, Light My FireŽ specializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eating meals - our products have been taken to heart all over the world by both the backyard and the backwoods survivalist.
Our lives have become digital, time-efficient, mobile and programmed, yet when we dream, we still dream of candlelight and romance, campfires and freedom, bonfires and celebration. Everyone longs for fire. Fire is life. We sell fire.
We sell fire. Real fire as much as inner fire. We offer unique, low-tech, premium quality outdoor products that also work in the city.
Products that make fire, should practice what they preach. Our branding activities must start flash fires of recognition. We have developed our own marketing and branding strategy: Ignition Marketing.
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