ADA BUYS WELL-KNOWN MILITARY RETAIL CHAIN

ADA-LEGEAR


Australian uniform manufacturer ADA (Australian Defence Apparel) announced on today that it has bought well-known military retail outlet LEGEAR.

LEGEAR Australia is a leading supplier of law-enforcement, military, public safety and outdoor products in Australia and New Zealand.

It has been around since 1999.

Aside from three retail outlets – Gold Coast, Canberra and Melbourne – LEGEAR Australia also boasts substantial wholesale inroads with Defence, Australian Federal Police, State police forces, Customs, Corrections, Emergency Services, SES, AUSAID and Emergency Management Australia.

ADA was established in 1912 as the Commonwealth Government Clothing Factory, responsible for the manufacture and supply of uniforms to Australia’s fighting forces through both world wars and many other conflicts – a role it still plays today.

The Australian Defence Force remains a major customer of the company to this day, with ADA manufacturing and supplying cutting-edge uniforms, protective clothing, ceremonial dress, body armour, helmets and a range of other products.

ADA CEO Matt Graham said the acquisition of LEGEAR broadened his company’s offering, giving access to new markets and new customers – and access to established relationships with key suppliers.

“LEGEAR is an attractive acquisition, consistent with our strategy of diversification in areas that complement our well-established manufacturing and apparel business,” Mr Graham said.

“LEGEAR distribution network will enable us to introduce our specialised tactical products to a broader market.

“This deal also offers us a valuable e-commerce platform for direct-to-consumer distribution.

“This will put ADA in a strong position to grow faster than the overall market.”

LEGEAR’s managing director Mark Foote will manage the new division of ADA.
 

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Top photo: Happy with today’s announcement – (from left to right) Chris Dixon General Manager Sales ADA, Matt Graham ADA CEO, Mark Foote Managing Director LEGEAR, Daniel Keighran VC Brand Ambassador ADA, Ed Holbrook Chief Financial Officer ADA and Archie Fraser LEGEAR.